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our mission

Empowering spa, salon, and wellness industry owners to lead with purpose and balance. Kinfolk Rising is dedicated to helping spa owners and wellness entrepreneurs transform their businesses by strengthening leadership skills, building cohesive teams, achieving financial literacy, and developing business acumen. Our mission is to support the growth and success of wellness businesses through comprehensive leadership consulting services.

meet jena

My professional and personal journey has been far from a straight line. Like many entrepreneurs, I’ve faced my share of challenges—navigating financial uncertainty, grappling with burnout, and constantly questioning whether I was on the right path. Though these experiences were difficult, they shaped me in ways I never could have anticipated, offering me a deep understanding of the unique struggles faced by spa, salon, and wellness professionals.

I began my career as a licensed esthetician, driven by a desire to create a safe, healing space for others. Although my heart has always remained rooted in service, my career evolved into diverse areas such as hospitality management, human resources, sustainable retail, wellness space and interior design, restaurant ownership, and ultimately, building, growing, and selling an award-winning salon.

Along the way, I’ve personally felt the weight of balancing creativity, leadership, and personal well-being. I know what it’s like to pour everything into a business, only to feel the constant pull for more stability, fulfillment, and a sense of deeper purpose. These lessons have all led me to create Kinfolk Rising—a place where I can share what I’ve learned and support others who are navigating similar paths.

Through evolution, resilience, and rediscovery, I draw from my own experiences to help spa, salon, and wellness professionals approach their work with greater intention and confidence. My focus is on coaching and consulting in key areas like financial literacy, leadership development, and building businesses that honor the essential balance between work and personal life. My mission is simple: to help others craft ventures that are not only financially successful, but also authentically aligned with their values and needs.

By embracing vulnerability and sharing my story, I hope to inspire others to believe in their potential—even when faced with the toughest challenges. I believe that when we show up for ourselves and each other, we create space for not just the demands of business, but the aspirations of our hearts and lives. Through my work, I want to demonstrate that every obstacle can be an opportunity to rise, reconnect, and reimagine what’s possible.

The Essence of Business Development

Business development in the spa, salon, and wellness industry is a multifaceted approach to creating and implementing growth opportunities. At Kinfolk Rising, we believe in tailoring strategies to suit the unique needs of each business. Our focus is on fostering sustainable growth, enhancing customer experiences, and optimizing operational efficiency. We partner with our clients to identify new revenue streams, explore strategic partnerships, and elevate their brand positioning within the competitive wellness market.

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