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choose the statement that best reflects the state of your current business:
You’re an established salon, spa, or wellness owner ready to understand your numbers, refine your culture, and install profit-forward systems that support sustainable growth.
i'm ready to strengthen my leadership, financial foundations and team culture
You’re an established multi-provider business ready to create consistency in service protocols, elevate team performance, and build a measurable guest experience that drives retention and loyalty.
i'm ready to build my internal training and service systems
what changes after working together?
the problems we solve:
if your business feels heavy right now,
you're not alone...
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“Your team is inconsistent and you’re tired of repeating yourself.”
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“Everything runs through you.”
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“You avoid the numbers (or they stress you out).”
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“Pay feels confusing, unfair, or unsustainable.”
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“You’re booked and busy, but profit is unclear.”
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“You want better boundaries without becoming cold.”
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“Your culture is ‘fine’ but not strong.”
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“You’re not sure what to fix first.”
how i work
a steady, structured approach.
1. assess:
We look at operations, culture, team dynamics, and money.
2. Build:
We install rhythms, systems, and training that hold.
3. Sustain:
we make it livable so the business supports your life.
hi! I'm jena. nice to meet you...
Kinfolk Rising is led by Jena Berenberg, a former salon, spa, boutique and restaurant owner and operator who now supports wellness leaders in building businesses that are profitable, humane, and sustainable. This work is practical and grounded. systems, leadership, culture, and financial clarity; built to protect the people inside the business, including you.
former award winning spa & salon owner
built, grew and sold multiple businesses for profit
team & culture builder
sustainable systems that actually stick.
educator & facilitator
Workshops, panels and leadership training.
deeply rooted in wellness
years inside salon + spa businesses.
Client Testimonials
“Kinfolk Rising has been instrumental in helping me redefine my leadership approach and achieve remarkable results in my spa business.”
Jerry Bluetone
“The guidance and mentorship provided by jena have been pivotal in reshaping the direction of my salon. I highly recommend her services and expertise to fellow entrepreneurs.”
Amanda Margott
“jena helped design the perfect space to for comfort, healing and transformation. the way she brought our small space together to hold expansiveness has changed the way we show up for our clients. her dynamic spa background and experience as a service provider paired with her design eye was the perfect fit for our wellness center.”
Trisha Fox